| ROTATIONAL
ADS
An animated multi-banner ad will always catch
and hold the viewer’s attention more quickly and effectively
than an immobile single banner.
The Reflex rotational ad is a multi-banner online
billboard that flows between three distinct images. By breaking
free from the predictable format of standard online advertising,
Reflex rotational ads give you a powerful way to capture your audience’s
attention. Each Reflex rotational ad can accomplish three important
goals:
- Brand Messaging
- Company or Product Information
- Visual Awareness
Now, Internet marketers have an affordable way
to use three different images in the same space to promote their
products and get their messages across.
Multi-banner Reflex rotational ads dominate
the web pages where they appear.
By catching the audiences’ attention with
movement and then engaging their curiosity Reflex rotational ads
interact with people. By telling a story in three parts, they connect
with viewers in a way that conventional, static display advertising
can’t match. Because of the brief pauses that occur as Reflex
rotational ads’ images shift, they are ideal for campaigns
that involve several messages.
To Create Your Reflex Rotational Ad
You need:
- 3 banner ads in a non-animated GIF or JPEG format. Each GIF
or JPEG should be 30KB or smaller. All of the ads should have
the same width and height in pixels and have the dimensions of
the Reflex rotational ad you want to create.
- The URLs (destination web links) for each of the three ads,
when a customer clicks them.
- The order you want the banners to appear ˆ which ad comes
first, second and third.
Email us
these files and we will email you back an SWF file (a deployable
Adobe Flash file format) containing your Reflex rotational ad, along
with an easy-to-follow guide that will take you through the simple
set-up process.
Technical Details
The Reflex rotational ad has its own user interface
for customization. To view a sample RMAF customization interface
without registering to become a RMAF user, visit www.textpandable.com.
The Reflex rotational ad is compatible with Macromedia®
Flash® Player version 7 or higher.
The intrinsic file size of a Reflex rotational
ad is 20KB, and each banner can be up to 12KB for the leaderboard
ad unit (468x60 IMU), for a total maximum file size of 56KB. With
other ad units, each banner can be up to 20KB, for a total maximum
file size of up to 80KB.
By using banners with smaller file sizes, RMAF
Users can create Reflex rotational ads that are compatible with
IAB guidelines. However, a typical Reflex rotational ad is NOT compatible
with the IAB guidelines for rich media ads of the same dimensions.
Advertisers should consult with their publishers or ad networks
to ensure that a typical Reflex rotational ad would still be acceptable. |
